Competitive Advantage of Product Stewardship — A Conversation with Catherine M. Croke, DBA
This week, I was excited to speak with Dr. Catherine M. Croke, Bergeson & Campbell’s and our consulting affiliate’s, The Acta Group, Director of Product Stewardship and Regulatory Affairs, about product stewardship and its role in achieving competitive advantage. There is a direct relationship between the two if you know how to leverage excellent stewardship to achieve competitive advantage. In my conversation with Catherine, we consider the nature of this relationship. We explore how employee and management engagement in product stewardship is essential, how products can be brought to market faster, how fulfilling customer expectations is part of the equation, and how to measure the business success of implementing an effective product stewardship program.
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