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September 1, 2009

Lynn L. Bergeson, “Washington: Marketing Green,” Manufacturing Today, September 2009.

Bergeson & Campbell, P.C.

The growth in green marketing is getting a lot of attention these days, especially from the Federal Trade Commission (FTC), the federal agency tasked with preventing unfair and deceptive trade practices. Mindful of potential false and misleading advertising, FTC has been revising its Guides for the Use of Environmental Marketing Claims, known as the “Green Guides.”