December 8, 2017
Neste Recognized For Campaign Demonstrating Circular Economy
On December 1, 2017, Neste, a member of BRAG, announced that its Ham Trick (Kinkkutemppu in Finnish) campaign was awarded two prestigious marketing and communications competitions. The Ham Trick, which is a campaign in which Neste collects and recycles ham waste fat from 100,000 households throughout Finland for manufacturing renewable diesel, won gold at the 2017 European Excellence Awards (EEA) and bronze in the PR category at the Eurobest awards. According to Kaisa Lipponen, Director of Corporate Communications at Neste, ”[t]he prizes are an excellent form of recognition and proof that the campaigns really interest people.” All proceeds from the campaign are donated to charity.